Top 5 iOS Virtual Fitness Programs in the US: Q4 2020 Performance

As the year 2020 came to a close, the virtual fitness industry saw significant engagement on the iOS platform in the United States. Data from Sensor Tower provides insights into how the top five applications in this category performed during the fourth quarter.

onX Hunt: GPS Hunting Maps witnessed a steady revenue trend, starting the quarter with $875K and closing at nearly $600K. Downloads peaked in mid-October with approximately 37K, and weekly active users reached a high of 120K by the end of December.

Peloton: Fitness & Workouts experienced fluctuating revenue but ended the quarter on a high note with $466K. Downloads saw a significant surge in the last week of December, reaching nearly 70K, while active users jumped to approximately 399K, the highest in the quarter.

Fitbit: Health & Fitness showed a mixed revenue trend with a peak in late November at $371K. Downloads soared to an impressive 275K in the third week of December, while active users climbed to over 2.3M, marking a strong finish for the quarter.

Fitness Coach - Workout Plan saw a gradual increase in revenue, ending the quarter at around $155K. Downloads had a high point of 121K in early October, but weekly active users dipped to around 89K before rising to 103K by year's end.

Strava: Run, Bike, Hike had varied revenue, concluding Q4 with nearly $160K. The app's downloads hit a high in the last week of December with over 31K, and active users saw an uptick to 905K during the same period.

For more detailed insights and data analysis, Sensor Tower's platform can be referenced, offering a comprehensive view of the app market's trends and performances.